Dr. Terry Lyles is the "Stress Coach". He has appeared on CNBC's The Big Idea with Donny Deutsch & On The Money; NBC; ABC; USA Today; CNN, HLN, and FOX NEWS, and in U.S. News & World Report as a Corporate Performance Enhancement and Life-Balance Specialist. He hosted a premiere talk show sponsored by Success Magazine, and was heard as the "Stress Doctor" in South Florida. Dr. Lyles specializes in human performance under pressure through mind/body work-rest cycles. This unique technology of stress utilization has been used by companies such as DaimlerChrysler, Estee Lauder, Pfizer, Universal Studios, Tommy Hilfiger, and has been quoted by many within these organizations as providing "a life changing experience" and "the greatest stress management training I have ever seen". This technology is utilized by the military, Special Forces, performance arts persons, professional athletes, including NASCAR's Richard Petty Motorsports Team. In Dr. Lyles' latest book, Back to Utopia, Unwrapping Life's First Gift, it covers how stress, competition, and chaos can be harnessed to actually increase productivity and performance without causing undue hardship to the body. It offers specific tools on how people can redirect negative stress into positive constructive energy. Redirecting the trauma of stress was at the heart of the training Dr. Lyles was summoned to do for hundreds of corporate and public safety workers in and around Ground Zero in New York following the 911 tragedy, and in the Tsunami Rescue and Recovery effort.

"When there's no time left on the clock, you're 2 points down and on the foul line, what is that person thinking about before they shoot the shot? If they have one mental thought that says, 'If I miss this shot we lose' ... within moments, they are secreting negative brain chemistry," says Terry Lyles, psychologist. It's all about taking yourself out of the moment, he explains, about using rituals to transport yourself before the shot or point. "They have to go from the mental side to tap into the emotional side next, which takes them to the physical part, which will be to shoot the foul shot. They've shot thousands of foul shots, but the issue is not shooting the foul shot, the issue is screaming fans, no time on the clock, and your whole team is looking for you to perform. The issue is focus."

The goals here come straight from basic psychology: to unearth who you really are, to decide who you want to be, and to take action. Clients are taught to alternate periods of intense stress with periods of relaxation or release, in fitness and in life. "In the corporate world, people are trained to be linear," says Terry Lyles, a resident clinical psychologist. "They start the day and don't take breaks." He explains that an emotional and mental shift down - a rolling pattern as opposed to a straight line - will allow executives to come back and be totally refreshed.

– U.S. News & World Report, July 3, 2000